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Nora A. Barnes

Posted: December 11, 2009

Senior vice president, UBS Financial Services Inc. in Norfolk

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Norfolk.
What you do in your job  
I’m a wealth adviser and government bond portfolio manager.
Education 
BA, Old Dominion University.
Career progression 
I have been in the investment industry for 28 years. I began as a bond specialist and, although I still manage bond portfolios, I am part of a wealth advisory team that specializes in helping our clients preserve and grow their wealth. 
Proudest business achievement 
Succeeding in protecting our clients, to a large extent, from the dreadful market meltdown of the past year.
Biggest factor in your success 
Being part of a team of very senior financial advisers who bring more then 100 years of experience to the table.
Professional, business activities 
Hanover Forum Advisory Board; Investment Executive Advisory Board.
Volunteer and community activities 
Trustee, Old Dominion University Research Foundation; Citizens Advisory Board, Norfolk Juvenile and Domestic Relations Court;  board member, Norfolk Drug Court Foundation; past YWCA board member.
How do you balance your time? 
I fly whenever I can. I have been a pilot for 30 years and it brings relaxation and joy to my life.
Biggest obstacles and challenges you face or have faced 
In my business, every day presents a different set of challenges. Most are entirely beyond my control. The personal challenge is to assess the risks and opportunities presented by an ever-changing world and find a way to use the facts, as I see them, to my clients’ advantage.
How have you overcome some of your challenges?
To constantly learn and observe the world as it really is and not as you would like it to be. The greatest risk is falling in love with your own ideas. Sometimes you are wrong. You must be prepared to change and be changed.
Professional goal in the next five years 
To ensure that my clients will be safe and prosperous in these scary economic times.
Advice for women in the workforce 
Go for it. Don’t let anyone stand between you and your personal greatness. Understand that some people will never like you, and that’s OK, because, at the end of the day, the greatest success is living well and knowing you’ve been true to yourself.
What you do in your downtime 
Fly.
What gets under your skin? 
Incompetence.