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Alanna Doczi Deal President of Communications and Marketing The Breeden Co.

Updated: November 30, 2012 - 3:32 pm

Posted: December 9, 2011

In less than three years, Alanna Doczi Deal has made herself an integral part of The Breeden Co., a Virginia Beach-based real estate development firm.

The Virginia Beach native came back to the area after a stint in Washington, D.C.

"It is nice to be back near my family," she said. In addition to her parents, three sisters and husband, Deal is mother to two daughters, ages 3 and 10 months.

She has made her family and the 400-employee Breeden Co. proud with an extensive marketing, public relations and Internet campaign to gain brand recognition.

Deal brought national marketing awards with her when she arrived at Breeden - Multi-Family Executive Awards, Washington Business Journal's Book of Lists, Monument Awards and Major Achievement in Marketing Excellence Awards - just to name a few.

In her career, she has managed marketing for 2 million square feet of shopping center and office space, more than 300 apartment communities, nearly 1,000 condominiums and many mixed-use complexes.

She attributes her success to "being very motivated and being able to take risks."

"For instance I took a risk to move to D.C. even though my entire family is here. I was opened-minded about it," Deal said.

Another reason for her success, she said, is "I do what I love to do."

There is no typical day for Deal. "Yesterday I was working on the company newsletter and today I am working on a brochure," she said. "I like that I have a job that allows me to be creative and innovative."

Her role is constantly changing, according to Barry Tomlin, vice president of property management.

Tomlin described her as an excellent role model for women. She does not let her gender in a male-dominated industry stop her from being a good employee or mother.

Deal has led numerous philanthropic efforts in her career, including overseeing Breeden's sponsorship of symphony concerts in Virginia Beach and coordinating fundraising events for inner-city children.

- Susan Smigielski Acker

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