Category: Columns
This story's category is Columns.
How do you know when you are truly wealthy? Your perception of prosperity will most likely change throughout your life. At the age of 5, being prosperous is having your favorite toys within reach, being able to eat ice cream after dinner and being allowed to stay up an extra hour later than usual. At 16, it's the ability to drive your family's old beat- up car, by yourself. In your early 20s, you most likely felt wealthy if you could successfully pay off your student loans while still having the reserves to keep a small apartment.
For a small business, marketing and advertising seek an answer to the question, "How will prospective customers find me?"
People today no longer reply to direct mail. They don't peruse the phone book. They use television, newspaper, magazines and other traditional media much less.
In fact, they don't even ask their friends in person. They use Google or they ask their online social contacts.
As a result, most small businesses would benefit from enhancing their website presence by blogging and social media connections.
We all acknowledge that networking is crucial to company growth. The more people you can make legitimate contacts with, the higher probability that your sales will increase.
But there are many mistakes you can make in the process. These must be avoided.
We live our modern lives filled to the brim. Not having enough time in the day can cause the stress that can make our life suck. "If only I had more time." The truth is that it is not the time that matters; it is what you do with the time.
Mastering time and stress is like mastering any particular sport. Just because we know the rules doesn't mean we can play the game, much less play the game well. To truly master how to be a success at any particular sport we must practice, form habits and continually strive to sharpen our skills.
"Hello, my name is Peggy."
Many of us are familiar with this line from a credit card commercial on TV. The messaging is that this company offers better customer service than its competitors - specifically those who outsource their support business to overseas locations. The premise is that you should do business with a company that values the customer experience. I'm all for that.
By the editors of E - The Environmental Magazine
Dear EarthTalk There are a number of companies out there now doing "energy audits" for the home, after which they try to sell you attic insulation and other products and services. Is this just a scam or would it be wise for me to look into this?
-Bill Richards., New York, N.Y.
By the editors of E - The Environmental Magazine
Dear EarthTalk Recycling can be a somewhat time-consuming task; so can you please provide some benefits of taking the time to separate my trash?
- Joseph Jiminez, Houston, Texas
It's been said that FEAR stands for "Forget Everything And Run." It's that uncomfortable, disconcerting feeling that causes us to take a back seat in our own life and prevents us from proactively moving forward to reach our goals and aspirations. Instead of facing a personal, business or workplace situation head on and taking control of the proverbial handlebars of life, fear causes us to turn the other way, freeze in our tracks or poke our head in the sand.
Recently I attended a conference in Washington, D.C., where a panel of several women presented ideas and answered questions.
It was after lunch and I'd made the mistake of eating bread, which often makes me drowsy, and I came close to nodding off several times.
All of the women were successful and intelligent, but most of them had voices or body language that came across as weak. Some were dressed powerfully and others were not.
"Look, up in the sky, it's a bird, it's a plane, it's Superman!" Those of us who are old enough can remember these stirring words being said on the television every week as we watched "mild-mannered Clark Kent battle for truth, justice and the American way." However, despite his superhuman powers, even the "Man of Steel" had his fatal flaw - kryptonite.
