Posted: June 4, 2010

By Danielle Walker

danielle.walker@insidebiz.com

One of Virginia's most lucrative industies is the tourism market. Still, due to a shaky economy, tides turn quickly in the industry. Here's a roundup of the latest news.

Local Level Norfolk International Airport showed an annual decrease in passenger activity by 7.45 percent. Figures from April 2009 showed a passenger count of 301,295 travelers, while the 2010 count was at 278, 855 passengers.

Airlines reflected in the data were: US Airways, US Airways Express, Southwest, Delta, Delta Connection, Continental, Continental Express, American, American Eagle and United Express.

Statewide The U.S. Department of Commerce reported that Virginia's international visitation numbers showed the largest increase among states and territories recorded in the 2009 case study.

Virginia also had a 16 percent increase in overseas travelers last year, despite an nationwide decrease in international visitation.

In 2008, international visits to the state were at 329,000 and grew to 380,000 the next year.

In a press release, Gov. Bob McDonnell stated, "This is tremendous news for Virginia. Even in a difficult economy, individuals from across the world are seeking out Virginia for business and vacation."

In the release, Alisa Bailey, president and CEO of the Virginia Tourism Corpoation, said that Dulles International Airport played a key factor in attracting international revenue.

"Virginia is reaping the benefits of Dulles International Airport and our proximity to the nation's capital," Bailey said. "International travelers stay longer and spend more money per trip, helping to increase revenues through tourism for Virginia."

Job news Seniors and baby boomers could find job opportunities through tour and travel jobs, according to news released by the International Tour Management Insitute.

The U.S. Travel Association recorded that the travel industry provides more than 17 million jobs for the nation, and pulls in over $740 billion in revenue per year.

Ted Bravos, CEO of ITMI, said in a press release that "even during uncertain times, travel and tour companies are seeking qualified people.

"Boomers possess the maturity, life experience and problem solving skills experience that makes them exceptional tour guides," he said.

Income for professional tour directors averages $250 to $350 a day. At ITMI, students receive help through arranged interviews and a certified course program, which is completed in two weeks. nib